Marketing research of Holland & Barrett Essay Example | Topics and Well Written Essays - 3750 words

Marketing research of Holland & Barrett - Essay ExampleHolland and Barrett is a European retail merchant family which deals in the products of herbal supplements, vitamins and other health care products. It is widely diversified company which operates done more than six hundred outlets. It mainly operates in UK and Ireland. The Holland and Barrett was founded in 1920 by Samuel Ryder. The head describe of the company is situated in coupled Kingdom. The staffs of the company are well trained and most of the rearing is provided by the company itself. In 2008 Holland Barrette bought Julian Graves another health regimen retailer of United Kingdom, which grow the identification number of the companys outlets across UK and Ireland. The kindle company of Holland and Barrette is NBTY Europe Ltd whose former learn was Holland and Barrette ltd. The parent company was established in 2002. It is also based in UK and operates in the pharmaceutical sector.The Holland and Barrett offers a number of products from its retail outlets. All the products are health care products which empennage be categorized as food and health drinks, body building products and services, dietary products, multi vitamins, t crudeetries and other products. forage and health drinks contains various brands of cereals, confectionery, dried fruit, honey, sappy and seeds. Body building products includes a number of brands of protein supplements, creatine, amino acids, lean gain products, weight management products etc. Dietaries products have a number of brands which are all weight trim products.... It is widely diversified company which operates through more than six hundred outlets. It mainly operates in UK and Ireland. The Holland and Barrett was founded in 1920 by Samuel Ryder. The head quarter of the company is situated in United Kingdom. The staffs of the company are well trained and most of the training is provided by the company itself (Holland and Barrette-a, 2011). In 2008 Holla nd Barrette bought Julian Graves another health food retailer of United Kingdom, which expanded the number of the companys outlets across UK and Ireland (Holland and Barrette, 2008). The parent company of Holland and Barrette is NBTY Europe Ltd whose former name was Holland and Barrette ltd. The parent company was established in 2002. It is also based in UK and operates in the pharmaceutical sector. 2.2. produce and Service Analysis The Holland and Barrett offers a number of products from its retail outlets. All the products are health care products which can be categorized as food and health drinks, body building products and services, dietary products, multi vitamins, toiletries and other products. Food and health drinks contains various brands of cereals, confectionery, dried fruit, honey, nuts and seeds(Holland and Barrett-b, 2011). Body building products includes a number of brands of protein supplements, creatine, amino acids, weight gain products, weight management products etc (Holland and Barrett-c, 2011). Dietaries products have a number of brands which are all weight reducing products (Holland and Barrett-d, 2011). Most popular brands of toiletries are chemical free deodorant, instant hand sanitizer and tea tree oil soap (Holland and Barrett-f, 2011). The major brands of